Menu
AutoMobilia Resource
  • Home
  • Subscribe
  • Magazine
    • Writers
    • Digital Mag
    • Test Drive
    • Read Articles
    • Gift Guides
      • AutoMobilia Holiday Gift Guide 2022
  • Events
  • Classifieds
  • Store
  • Advertise
  • Email SignUp
  • Contact
  • Home
  • Subscribe
  • Magazine
    • Writers
    • Digital Mag
    • Test Drive
    • Read Articles
    • Gift Guides
      • AutoMobilia Holiday Gift Guide 2022
  • Events
  • Classifieds
  • Store
  • Advertise
  • Email SignUp
  • Contact

Porsche Showroom Posters - Part I

2/8/2021

0 Comments

 
Mar/Apr 2021 edition
Issue #15, AutoMobilia Resource Magazine
Tony Singer
For a small company like Porsche, the amount of paper they produced in their early years is extraordinary. In addition to promo pieces, they created commemorative racing posters, as well as those for the dealer showrooms. One book surveys their output in the 1949-1974 era: “Porsche Showroom Posters – The First 25 Years.” This has recently been updated and produced in a limited edition of 550 copies.









​The vast majority of Porsche’s poster output were the race posters, which were given away at the dealers. The “showroom” posters were mainly for display at the dealership, and therefore are far more rare.
​Arbitrarily, by size, I’d like to share with you some of these creative gems.  In the 23"x33" format, there is the red 550 Spyder leading the yellow 356 Coupe, valued today at $4,200. 
Picture
Picture





The 50th anniversary poster, 1909-1959, celebrated two of Porsche’s creations with eye-catching graphics, and is under $1,600.





​The medium size of 30"x40" was utilized to promote, only in Europe, the Carrera RS, arguably the greatest 911. This poster features the “lightweight” version of the car, as well as the super-rare specifications. This is surely the “holy grail” of 911 cars and posters. Its value is under $19,000…  if one can ever be found. 
​
Picture
Picture
The largest format that Porsche regularly used is 33”x46.5”, which we see in the late 356 era and throughout the 911. First is the “356 cut-away,” which shows so many of the unique features of the T-6 B Coupe, presently valued at under $3,300. 








​The 912 combines photography and strong graphics, at an uphill angle, as the 4-cylinder replacement of the 356, and is just under $2,000.  
Picture
Picture




​Another poster using the high contrast with black, is “Jeder…,” which was only released in Europe. The simple message translated is: “Each cube has six sides, but you can only see three. Also, a Porsche cannot show all sides when you see it in the showroom. Drive it, then it will show you its best sides.” A brilliant marketing message, and quite rare… under $1,600.









​​The 911S was introduced in July 1966, and this gentleman with his stunning red car, on a matte black background, jumps off the surface. Exceedingly rare, and just under $5,600. 
Picture
Picture



​Last is “Reliability on the Race Track; Safety on the Street,” released in 1969. This conveys the dual personality of the Porsche with simplicity and strong colors. Value: $1,615.  
“Porsche Showroom Posters – The First 25 Years” is available on eBay as well as from VintageAutoPosters.com. All posters are direct-scanned for spot-on color accuracy. Limited to 550 copies and priced well at $89.50, they likely will go fast.
TS

To read more great columns like this one from automotive poster expert Tony Singer...
Subscribe to AutoMobilia Resource

Subscribe
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Tony Singer Posters
    Tony Singer

    Vintage Auto Posters

    Tony Singer, the owner of Vintage Auto Posters and Automobilia Monterey International Expo writes about finding, preserving and collecting Vintage Auto Posters.
    ​
    tony@singer356.com
    VintageAutoPosters.com
    AutomobiliaMonterey.com

    Archives

    October 2021
    June 2021
    February 2021
    October 2020
    January 2020
    May 2019
    March 2019
    January 2019
    November 2018
    September 2018

    Categories

    All
    24 Heures De Mans Poster
    Alexis Kow
    Alex Kow
    Geo Ham
    Geo Ham Posters
    Georges Hamel
    Grand Prix Poster
    McQueen Drives Porsche
    Mille Miglia
    Monaco Grand Prix Poster
    Prix De Paris
    Racing Poster
    Tony Singer
    Vintage Auto Posters

    RSS Feed

Home
Writers
Articles
Digital Mag
Events
Gift Guide

Subscribe
Classifieds
​Store
Advertise

Contact
Privacy Policy

Automobilia Resource LLC
1217 Cape Coral Pkwy East #178
Cape Coral, Florida 33904
Main office: 954-579-5280
Subscriptions: 224-558-8955
Editor: 631-258-9887
Copyright © 2023     Automobilia Resource LLC.     All Rights Reserved