In my last article, I talked about factory Ferrari document pouch sets, their value and scarcity. How they are important for the car’s history and a necessity at Concours when showing your car. 
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In future articles, we will discuss more on this topic. Instead I want to address something that has been troubling me. Over the past several years I have been asking myself when attending major concours events, where are all the young people? 

Here is a good example - if you look at the judges at these events, what I’m talking about comes clear. Parker Hall, David Seielstad, Tom Shaughnessy and many other world class judges and car experts are simply not replaceable. Unfortunately, it seems there are few younger people who want to soak up their knowledge and carry the torch for the next generation. This is troubling because the aforementioned experts and myself, are getting older. 

When standing in the Ferrari literature booth at a show, rarely will anyone under 35 come up and ask to see a 250 SWB (short wheelbase) or 275 brochure.  Instead they want to see what we have on the LaFerrari, 488 Pista and other modern supercar models. Is there a fix? 
 
​I have a couple ideas that might work. We need to reach out to the younger generation and educate them and help develop the passion myself and my colleagues have.  How do we do this? Something I do at concours events is show the earliest of Ferrari brochures to younger enthusiasts when they come up and explain how these pieces are works of art and extremely scarce. 

Further, I encourage the older generation to talk to the younger fans, tell them your stories and history. It was the passion of a few people who made me an enthusiast myself. If we can get them engaged, we can change their thinking. 

One of the core areas of our business is the sale of pouch and manual sets for Ferraris from 1958-1976. Pouches have steadily increased in value for decades. For those who don’t know what a pouch set is, open the glovebox of your daily driver, and find the owner’s manual. That manual and other important documents will be in a folio of sorts.

That is the pouch set for your car. Same goes for Ferrari. A pouch set is generally a leather or pigskin pouch, containing the owner’s manual, sales and service directory, and a warranty card. The difference between the pouch set for your daily car and the pouch set for your Ferrari is, like everything else “Ferrari,” it costs more… a lot more. There are several reasons for this. 
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