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Published Aug 15, 2026 - AutoMobilia E-Newsletter by Tabatha Chovanetz Hi Octane: Jewelry Forged in Fire, Fueled by Passion! The automotive Art of Alicia Hanson & Brad Johnson by Tabatha Chovanetz Some artists find inspiration in museums. Others discover it in nature. For Alicia Hanson, inspiration has always arrived with the rumble of an engine, the gleam of chrome, and the stories hidden within classic automobiles. As the founder of Hi Octane Industries and co-creator of Hi Octane Jewelry, Hanson has built a career in which automotive culture and fine craftsmanship collide. Alongside her husband and creative partner, Brad Johnson, she transforms cherished vehicles, memories, and mechanical details into wearable works of art that celebrate the people behind the machines. Art has always been woven into Alicia’s life. Raised in a family rich in artistic and design talent, she developed an appreciation for craftsmanship at an early age. Her fascination with classic cars began as she watched her father weld automotive projects, and she would accompany him on road trips in search of restoration treasures. “I have always been enamored with cars,” Hanson says. “From junkyards to car shows, I’ve always been drawn to the beauty of design and the stories that every vehicle carries.” Growing up on the West Coast, Alicia explored mountain towns, dusty backroads, turquoise mines, and crystal deposits. She collected stones, antlers, and vintage treasures, unknowingly developing the artistic eye that would later define her jewelry designs. Her love of the outdoors, paddleboarding, sailing, and travel continues to influence her work today. Professionally trained as an environmental graphic designer, Hanson eventually found herself drawn to another creative medium: metal. Discovering the Magic of Jewelry Making: When Alicia met Brad Johnson, she found more than a life partner. She found a fellow artist, traveler, and maker. Together, they discovered the world of metalsmithing and became fascinated by the transformation of raw materials through heat, skill, and imagination. Their journey led them to Seattle’s Pratt Fine Arts Center, where they studied silversmithing and lost wax casting while exploring the Pacific Northwest in vintage cars and on ferries. Today, the couple operates Hi Octane Industries from DeLand, Florida, where they continue to create jewelry and artwork and to conduct educational workshops. Their creative ventures include: • Silver Botanica, a botanical-themed collection of jewelry, clothing, and home goods. • Learn Lost Wax Casting workshops, where students can learn the art of lost wax casting, wax carving, silversmithing, metal etching, and 3D printing. • Florida Mid Century Homes for Sale, reflecting their love of architecture and timeless design. • Hi Octane Jewelry, featuring automotive-inspired jewelry and apparel. What makes Hi Octane Jewelry unique is the way each piece begins with a story. The creative process often starts with photographs of a client’s beloved vehicle. Depending on the project, Brad may create detailed hand sketches that highlight the vehicle’s most distinctive features, while Alicia may build intricate digital models using 3D design software such as Rhino. These designs are then transformed through a variety of techniques, including: lost wax casting, silversmithing, 3D printing, hand-fabrication, resin casting, and metal etching The pair also enjoys repurposing vintage automotive parts into one-of-a-kind jewelry. Old V8 emblems, badges, and trim pieces have found new life as necklaces, cufflinks, bracelets, and belt buckles. Their artistic talents extend beyond jewelry as well. Both are accomplished painters who create automotive-themed artwork featuring everything from Lead Sled customs and vintage Porsches to cultural icons such as Steve McQueen and James Dean. The Art of Storytelling Through Metal: For Hanson, the most rewarding projects are handcrafted pieces created entirely by hand. Her favorite work involves traditional silversmithing techniques combined with found objects and personal artifacts. She recently built a portable jeweler’s bench that allows her to create while traveling, whether on the beach or deep in nature. Johnson’s favorite projects involve sketching and carving highly personal custom pieces. Recently, he has created memorial rings that incorporate ashes in resin and symbolic details representing a loved one’s passions. One ring, for example, honored a father who loved golfing, hunting, and fishing. The finished design incorporated tiny sculpted golf balls, a shotgun, and a fishing rod – creating a deeply personal tribute that tells a story with every detail. When asked about her favorite cars to paint and design, Hanson doesn’t hesitate. “I love Lead Sleds and vintage Porsche 356s,” she says. Johnson shares a passion for Porsches but is also known for his detailed portraits of automotive legends such as Steve McQueen and James Dean. His color-pencil renderings of Rat Rods and classic Buicks have become favorites among collectors. But perhaps the most distinctive aspect of their work is their ability to capture a vehicle’s personality. One of their earliest signature pieces was a bracelet inspired by Alicia’s own 1964 Chevy Impala. The bracelet featured the car’s front grille wrapping around the wrist, while interior dashboard details appeared on the inside of the band. Today, their designs have become even more innovative. Some custom bracelets now feature functioning headlights that actually illuminate. “We love capturing what makes each vehicle unique,” Hanson explains. “Whether it’s a custom grille, a special modification, or a personal memory connected to the car, we want every piece to tell that story.” Like many working artists, Alicia and Brad combine multiple creative skills to weave into their lifestyle and make a living through creativity. In addition to jewelry sales, they work in graphic design, teach workshops, and take on remodeling projects. Their work reaches enthusiasts through automotive events, online sales, and workshops. They regularly exhibit at major automotive gatherings, including the famous Daytona Turkey Run in Daytona Beach, Florida, and hope to expand their presence at events throughout Texas and California. At its heart, Hi Octane Industries is about more than jewelry. It’s about preserving memories, celebrating craftsmanship, and inspiring others to create with their own hands. Through every piece created, Alicia and Brad invite others to slow down, appreciate craftsmanship, and discover the stories hidden within the machines we all love. Tabatha Chovanetz All Hi Octane jewelry creations may be customized in solid gold upon request. Each piece is handcrafted to order and they will gladly work and design with your marque, style and budget. To read more great editorials like this one...
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Artist SpotlightsTabatha Chovanetz has been a part of the automotive scene since 2013, providing a female perspective on all things auto. ArchivesCategories |
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